Malt description: the structure that makes clients reach out
How to write your Malt profile description: a 4-part structure, the right length, where to put keywords and the sentences to avoid.
3 October 2026 1 min read
The description is the longest part of your Malt profile. It has to convince the client who clicked on your profile, while giving the algorithm enough keywords to rank you.
The right length
Aim for at least 1,000 characters, and up to 2,000. Below that, you lack room for your keywords and to reassure. Beyond, clients may lose interest.
A 4-part structure
- The hook: what you do and for whom, in one or two sentences. It's often all clients read before deciding to keep going.
- Your services: what you concretely offer, with your keywords.
- Your proof: results, numbers, clients or projects.
- How you work: your process, your availability, and an invitation to contact you.
Example hook
"I help SaaS startups launch and grow their React and Next.js application, from MVP to production."
Where keywords go
Reuse the keywords from your title and key skills, several times and naturally. Malt counts their presence in your description to judge your relevance. A description without them weakens the rest of your profile.
Sentences to avoid
Sentences that could describe any freelancer bring nothing, neither to clients nor to the algorithm:
Talk about your clients' problems and what you deliver instead.
Check your description
The OptiMalt SEO analysis counts the keywords in your description and across your profile, and tells you if they're repeated enough. The description generator also gives you a structured base to adapt.